Four Ways To Improve Your Business Card Layout
You’ll never get a second chance to make a first impression – so, what’s the secret to optimizing your business card design for the biggest and best impact on a new potential client or customer? When designing your own business card,
With how cheap business card printing is nowadays (not to mention the extremely little space business cards offer in the first place), there’s no excuse for leaving the back blank. You could use the extra space for a clear call to action – ‘call today for a free consultation’, ‘scan
Add Interactive Elements
One way of incorporating this winning combo into your business card design layout is by adding a QR code. QR codes are uncommon enough to create a sense of intrigue and you can link them to pretty much anything online – your website, an ‘about us’ piece on your blog, your social media channel or even your company’s downloadable app! The following example uses the shape of the square business card to perfectly fit the QR code.
Never Underestimate White Space
For a sleek, modern and minimalist design that doesn’t overwhelm, white space is crucial. It’s a little bit like breathing room, but for your eyes, and can improve readability dramatically. Sometimes known as negative space, white space can be any color – as long as its free from content. It not only makes your design more aesthetically pleasing, but it can also be used to focus attention on key details. For this style of business card, just include your personal contact details and logo. We love the simplistic layout of the business card design example below, especially how all the important information is centrally aligned.
Make Text Legible
You’re a passionate business owner with a lot to shout about. But if you’ve got a lot of information on your business card, you might be tempted to shrink your text. Use a teeny tiny text at your own risk – ideally, you want your business card to be as readable and clear as possible. We recommend using an easy-to-read and professional font that’s no smaller than 8pt in size. Cursive fonts may look great for small pieces of text, but for your contact details stick to a sans serif font for clarity – like the example below! See our blog for a detailed approach to the psychology of typography.
Most importantly, remember to suit your business card design to you and your business. When you’re handing it over at an event, it’s you who the contact will remember – so have confidence that your new, fantastically designed business cards are reinforcing that great impression you’ve already made just by being you!