6 Different Ways to Use Flyers for Marketing
From club and party nights to a new store opening, event advertising wouldn’t be complete without custom flyers. Not only are they unbeatable for spreading the word, they’re also unmatched on value – especially considering the big impact they have on your potential customers.
To help inspire your next flyer marketing campaign, we’ve gathered our top 6 ways of using flyer printing online to help your business flourish. So, whether you have an inhouse design team to get stuck in with your flyer design or you create your own online with our free flyer template designs, here’s how to get the most out of your print.
1. Advertise Events
There’s a reason why event flyers are a classic form of print advertising – they work! Their size makes them easy to hand out (and easy for potential customers to pop them in their bags), but there’s still plenty of room for the all-important details of your event.
Make sure you cover the important ‘w’s: who, what, where when and why. Attendees will need to know the date, time and location to show up and it’s easy to forget these details in the design process.
2. Tickets or Invitations
How come print still plays a huge role in the digital-age marketing mix? Because it’s the most personal form of marketing: in fact, 7 out of 10 Americans report that they find print more personal than online ads and digital media.
Compare sending a marketing email to your mailing list to handing out flyers at an event or in the street. Only 20-30% of email will be opened (and that’s on a good day) – the number of people who will at least take notice and look at your flyer will be a lot higher. And with the right design, one glance could be all it takes to win this person over.
3. Give an Incentive
71% of consumers believe that free samples, coupons and offers are useful for finding a service to suit their needs. And if you’ve impressed them once, the chances are they’ll return to your business again and again as loyal customers.
So, for your next flyer campaign, why not try adding an incentive to your flyer? Include an exclusive discount code or advertise any deals that are currently underway either on your website or instore. If it’s an event flyer, you could even include a free drink coupon along the bottom of the design.
4. For a Direct Mail Campaign
Research has shown that direct mail campaigns are certainly a well-worth investment for any business. With an average 13-1 return on investment ratio, direct mail is a great addition to your marketing strategy. You deliver an awesome flyer mailer; the flyer delivers in impact and reward.
Flyers make fantastic direct mail tools too – they’re lightweight, making door drops easy if you decide to deliver them yourself. Their weight also means that they help keep costs low if you get a courier to ship them out too!
What’s even better? You can get them in US letter size too – perfect for an effortless marketing campaign.
5. Display Them in Local Stores
Another great way of spreading the news about your business, its latest sales and any upcoming events is to ask local store owners to keep piles of them around at the point of sale. Or, ask staff in local services such as doctor’s and veterinary surgeries if you can leave some in their waiting areas.
You could even pin them up on local bulletin boards, staple them to utility poles or even leave them on car windshields in public carparks. Just make sure you double-check with your city government office and ask about any flyer distribution restrictions in your area.
6. Hand Them Out in the Street
Maybe you’ve just opened up your store and you’re looking to drum up business, or maybe your café or restaurant has launched a brand-new seasonal menu. Create a human connection with your potential customers (i.e. the people passing by your business) by handing them a flyer.
To get the biggest return on your flyer, make sure you engage in conversation with these people – make them remember you in a positive light. That way, when they’re looking over your leaflet later, they’ll remember that personal connection you’ve made.
Want to make showing off your new menu even easier? Rack cards make awesome menu handouts.
However you decide to distribute them, we hope you’re full of inspiration for your next flyer marketing campaign. If you’re ready to put these ideas into practice, why not create your own flyers now with our free online design tool? No professional graphic design experience necessary!